Honda revs
up for natural-gas car
Automaker plans consumer-marketing
blitz next year for Civic GX
Friday, August 29, 2003
Mark Niquette
THE COLUMBUS DISPATCH
Honda plans to find out how ready consumers
are for a car that runs on natural gas. The company expects to start its first
mass-marketing campaign for the East Liberty-built Civic GX next year.
Since 1998, Honda has made 500 to 1,000 natural-gas-powered Civics a year
and marketed them mostly to government agencies and other entities with vehicle
fleets.
But with high gasoline prices, concerns about the environment, and the advent
of a new system to refuel natural-gas vehicles at home, Honda plans a consumermarketing
effort for the Civic GX during the second half of 2004.
A car powered by natural gas produces far fewer harmful emissions than those
powered by gasoline, and natural gas typically costs about a third less, experts
say.
It also can help reduce U.S. dependence on foreign oil, said Sam Spofforth,
executive vice president of the Central Ohio Clean Fuels Coalition.
"We're very optimistic that some consumers will see this as a good vehicle
to own," Honda spokesman Ron Lietzke said.
Starting in mid-2004, Honda expects to sell a few hundred vehicles to consumers,
then spend up to six months evaluating consumer response before starting a
broader campaign, he said.
Honda isn't saying how many additional Civic GX vehicles it expects to make
or sell. The automaker will continue to make the car at its East Liberty plant
along with regular Civics and the new Element sport-utility vehicle, Lietzke
said.
If demand for the Civic GX increases, production of some gasoline Civics can
be shifted to Honda plants in Canada and Japan, he said.
The Civic GX has a range of 250 miles - about half that of a regular Civic
- and costs about $4,500 more at $20,000, said Robert Bienenfeld, Honda senior
manager of product planning.
He said sales of natural-gas vehicles have been hampered by a chicken-or-the-egg
problem: Consumers won't buy unless there are more fueling stations, and companies
won't open fueling stations until consumers buy more vehicles.
Honda hopes to address that issue by working with Torontobased FuelMaker to
offer a fueling appliance that can use a home's existing natural-gas line.
It is expected to cost about $2,000 initially, but Honda hopes to lower the
price to about $1,000.
The home-fueling appliance can pump enough natural gas overnight for about
100 miles of driving, Bienenfeld said. Public stations with larger compressors
can fill up a vehicle as quickly as a gasoline pump, he said.
Columbia Gas has three selfserve natural-gas fueling stations open to the
public in Columbus and would consider adding others if demand warrants, spokesman
Steve Jablonski said.
There are about 1,400 natural-gas fueling stations in the United States, with
1,100 available to the public, according to the Natural Gas Vehicle Coalition.
Still, it may be a few years before many consumers are ready to leave their
gasoline-powered vehicles behind, said George Peterson, an analyst with AutoPacific
in California.
"Natural gas and hybrids and other alternative-fuel technologies are
interesting, but I think we're years away from seeing where it will all settle,"
he said.
[email protected]
Central Ohio Clean Fuels Coalition
930 Kinnear Road Columbus, OH 43212
Phone: (614) 292-5435 Fax: (614) 688-4111
Copyright © 2003 Central Ohio Clean Fuels Coalition / kmaX Web Visuals
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